Few new Ferrari models have generated as much debate in such a short time as the Luce. Introduced only last week, the brand’s first electric vehicle immediately became a lightning rod for criticism.
Reactions ranged from disappointment to outright mockery, and some comparisons were especially harsh. One nickname linked the car to Jony Ive through the phrase “iPhone on wheels,” while another compared the EV to the first-generation Fiat Multipla, a vehicle often cited among the least attractive production cars ever built.
The backlash extended beyond online comments. Ferrari’s former CEO reportedly argued the Prancing Horse emblem did not belong on the hood. Investors appeared uneasy as well. Following the official reveal, Ferrari shares fell by more than 8% in Milan, while the company’s stock on the NYSE declined by 5.3%.
Not everyone chose to complain. A digital creator known as Bembli decided to tackle the problem from another angle and rebuild the Luce in CGI. His motivation was straightforward. “I had nightmares about it,” he joked while presenting his interpretation of the electric Ferrari.
Interestingly, some parts survived untouched. Bembli kept the black-finished five-spoke wheels and their yellow brake calipers. In his view, their simple appearance remained compatible with Ferrari’s design language. Everything around them, though, became fair game.
The redesign focuses heavily on proportions. Bembli believes the production car’s profile resembles a bubble-like shape and weakens the impression created by a machine producing 1,035 horsepower, or 1,050 metric horsepower. He argues a performance-focused EV should project a sleeker image rather than recalling a Prius.
To reach that goal, he stretched the front section, increased the front overhang, lengthened the wheelbase, and shifted the rear wheels slightly forward. The changes free up additional space behind the rear axle while altering the overall stance. The body also receives slimmer A-pillars, a smaller greenhouse, and an added shoulder line running from the front spoiler toward the rear fenders.
Several details received smaller adjustments. The windshield wipers disappeared from their original position. The ride height dropped as well. Together, those modifications transform the Luce from something Bembli describes as a sedan-shaped SUV coupe into a shape much closer to a hypercar. Importantly, his revised silhouette still leaves sufficient room for the floor-mounted 122-kWh battery pack.
He did not spare the rear section either. “The rear end looks like it’s giving birth to a Ferrari 360,” Bembli said. Yet despite the criticism, Ferrari maintains customers have already shown significant interest in the Luce, suggesting the conversation surrounding the company’s first EV is far from over.
